Filmmaker Devon Cooke sets out to find out why his dream of becoming a farmer seems so impossible. He lives and works on farms across Canada, discovering how farmers survive and healing his broken heart.

He rediscovers a rural way of life that is defies his expectations of a nine-to-five in the city. He is forced to rethink the idea that being wealthy means earning a lot of money. Farmers love their way of life. But does that make it okay that most farmers work off-farm jobs to afford to stay on the land? Can our farmers afford to feed us?

That way of life is threatened by the enormous cost of farmland — far more than farmers can earn. But the successful farmers make farming their life’s work and focus less on the finances.

It’s now complete and available to watch in its entirity on Super Channel+. Feel free to watch the trailer below:

Tour

Devon will be taking the film on tour across Canada from March 2026 for a whole year, visiting rural towns and screening the film along the way. Most importantly, each screening will be followed by a discussion with those who attended, touching on subject matters in the film, and chatting about other issues that local businesses in the area and further afield have encountered and overcome. Each discussion will be treated as a “town hall” and recorded for the purposes of a video podcast that will be available in video and audio format wherever you get your podcasts as a way of allowing others to join in the discussion and share their own thoughts.